8/12/2023 0 Comments Flex screenNow building products you would typically have to purchase in-store are becoming available online, and companies are having to place a much heavier focus on their online presence. The window industry was mainly brick-and-mortar and didn’t focus heavily on e-commerce pre-pandemic. The industry might be slow to change, but Joe was betting that homeowners would see the value and love their screens. ![]() So they kept pushing forward and decided to market the products directly to homeowners. ![]() Adversity is always an opportunity to grow, innovate, and differentiate. As it turns out, trying to change an industry using 100-year-old technology is a bit like turning the Titanic around. But they overestimated how quickly people would come on board and underestimated their industry’s tendency to move slowly and resist change.įlexScreen ended up with lots of big bills, very few orders, and a fair amount of anxiety. They had tons of excitement around the product and lots of “we want that!” affirmations from industry professionals who saw the prototype, so they moved ahead and built custom machinery and large-capacity manufacturing plants based on initial reaction and positive affirmation. The “slow yes” was the biggest challenge FlexScreen had to face. Folks at FlexScreen don’t believe in resting on their successes, and they are always looking to im- prove, innovate, and expand. Once they have this information, their custom screens go into production and are delivered to their home in about 10-15 business days. Once they’re sure they’ve got it right, they head to the measuring site, enter their order number, and input all of their window measurements. The customer simply enters an order for the number of screens they want, then they send them a free patented FlexTenna™ measuring tool and provide online measuring resources. All FlexScreens – all sizes – are one price. Because every FlexScreen is custom-made to the customer’s exact window dimensions, precise measurements are critical. One of the ways they’ve managed to increase customer confidence is with the “Buy Now, Measure Later” system. Unlike old-style window screens, our screens install and removed in mere seconds, are nearly indestructible, and need no color matching. No other window screen in the world flexes into the window frame, where it virtually disappears and is held by tension alone. The mesh is heat welded to the frame, so there is no spline, aluminum frame, or attachment hardware. Their frame is made of high-carbon, oil-tempered spring steel coated in PVC. Joe knew it would be hard but he had no idea how hard or how persistent he would need to be and how much sacrifice it would take.įelxScreen is the world’s first and only flexible window screen. No one can tell you just how difficult owning and running a business can be. It occurred to me that I might be able to make a window screen with similar properties that could solve all the things everyone hates about old-style window screens.”įrom inventing a product in the garage to appearing in front of 30+ million people on Shark Tank, FlexScreen’s journey has been an incredible roller coaster ride of ups, downs, risks, and uncertainty. Speaking about how he got this idea about the flexible window, Joe said, “My biggest inspiration and “aha moment” came one night while putting away my daughter’s princess pop-up tent. So he went to the garage to experiment with different frame materials and designs. He knew that there had to be a better way and was just crazy enough to believe that he could find it. Conventional screen technology is over 100 years old and hasn’t really changed at all in that time. The inherent problems with old-style window screens cause extreme frustration. Joe Altieri, CEO of FlexScreen, was with the CEOViews team to share how they are revolutionizing this particular segment.ĭuring his 20 years in the window industry, Joe dealt with countless and constant complaints from customers, some of the country’s largest window manufacturers. However, FlexScreen is now on a mission to solve these issues with its innovative, flexible window solutions. The complex nature of traditional window screens, their lack of durability, and the overwhelming replacement costs have always put customers in a worrisome situation. While windows have existed for a long time now, there have been little to no changes in terms of their usability and durability. Modern windows are manufactured using various materials, including wood, aluminum, and, of course, glass. The window industry has a long history, dating back to ancient civilizations such as Egypt and Rome. ![]() They provide natural light, ventilation, and a view of the outside world. Windows are integral to any building, serving both functional and aesthetic purposes. FlexScreen is the world’s first and only flexible window screen.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |